Nongfu Spring
From ‘Water Carrier’ to ‘Game Changer’: The Survival Strategy of Nongfu Spring in the Billion-Dollar Water War
In 2024, the Chinese beverage industry witnessed another round of intense competition. Nongfu Spring, a leading player in the market, delivered an impressive annual revenue of 32 billion yuan, marking a year-on-year increase of 18%. This achievement allowed the company to maintain its dominant position in the packaged water market with a 27% market share. […]