The journey may be long, but perseverance will prevail; the task may be difficult, but determination ensures success.
From the Ministry of Housing and Urban-Rural Development’s national conference in January 2023, which emphasized “striving to improve quality and build ‘good housing’ to ensure people can buy or rent with confidence,” to this year’s inclusion of the “good housing” concept in the government work report, the idea is reshaping the real estate industry and becoming a major societal priority.
Meanwhile, as policies in the real estate sector continue to evolve, focusing on “stabilizing the market,” “good housing” has emerged as a key strategy to enhance living standards and steady the housing market.
Against this backdrop, despite persistent market pressures, companies are doubling down on product innovation. The industry’s renewed focus on quality and service harks back to its early days of earnest craftsmanship.
Vanke, for instance, has championed its “Three Goods” philosophy—good housing, good service, good community—to sustain its products’ long-term appeal. In Northeast China, Vanke has not only delivered benchmark projects like Yinyue but also upgraded all new launches since last year to align with customer expectations.
01 Product Evolution: Building Better Homes
Launched in early 2024, Vanke Yinyue benefits from prime location (along Shenyang Palace’s northern axis) and mature amenities. Conventional wisdom would dictate a cost-efficient, mass-market design to maximize profits.
Yet Vanke Northeast defied trends with customizable townhouse layouts—a first for Shenyang’s core areas. While “flexible layouts” have been researched for years, few projects implement them due to high costs:
- Design complexity: Each unit requires bespoke planning. The team, led by regional leadership, spent weekends refining four versatile layouts (“3-to-4-room adaptability”).
- Construction premiums: Features like noise-reducing same-floor drainage systems and ultra-high-strength 425# cement (typically for skyscrapers) minimized structural columns (400 * 450mm), freeing up living space.
Yinyue also integrates cultural heritage: its garden’s “Reading Cube” draws inspiration from Shenyang Palace’s Wensu Pavilion, blending aesthetics with utility. The Qingyun Pavilion, a restored Ming-era scholar’s rest stop relocated from Shanxi, symbolizes academic aspirations.
02 From “Good Product” to “Good Community”
Vanke extends its vision beyond architecture to foster connections. The CO-life·Wanyue Club—with libraries, playrooms, gyms, and lounges—creates shared spaces for neighbors to bond, especially during harsh winters.
On March 18, its “City Study Room” debuted as Northeast China’s first community-cultural hybrid, exemplifying Vanke’s operational ethos: spaces must be activated through partnerships with local government, brands, and residents.
Seasonal initiatives like neighborhood ice rinks (using public spaces like Redmei Cultural Park) and marketing-center breakfast markets (2023-2024 across 7 cities) blend convenience with lifestyle. Annual programs, such as homecoming travel assistance with local guides/gifts, deepen belonging.
03 Growing with Cities
Vanke’s Northeast strategy—”co-development with cities”—integrates urban renewal (e.g., Shenyang’s Hongmei Creative Park, Changchun’s Changtuo 1958), industrial hubs (e.g., Shenyang Sino-Japanese Industrial Park), and tech campuses (Shoufu Science Park).
In the “good housing” era, Vanke’s answer is clear: elevate spaces, strengthen communities, and embed progress into cities—upward, together.
